Bark App Review

The Bark app has long been one of our favorite parental controls thanks to its pioneering focus on social media and email monitoring. No other parental control comes close to screening as many apps and communication channels as Bark.

To make sure Bark is as good as it claims to be, we've had multiple kiddos, teens, and parents take the app for a test drive. The hype's legit: Bark does a great job of screening messages and alerting parents.

That said, Bark technologies may not align with your approach to parenting in a digital world since it doesn't provide full minute-by-minute, word-for-word reports. Bark's also not the best for younger kids who need more hands-on management — parents can't control contact lists, set overall time limits, or remotely lock down the device.

If you’re still wondering what the Bark app is, keep reading. Our Bark app review explains what to expect from this parental control app and when to consider an alternative. Let's see if the Bark app for kids is right for you and your family.

Bark was selected as the best overall parental control app in our first-ever Kids Safety Awards.

Bark Jr. is ideal for kids who don't have social media accounts and haven't gotten swept away by the thrill of texting just yet.

You can set up screen time schedules, filter the websites they're allowed to visit, and ask for location check-ins with Bark Jr. Message monitoring. Parental alerts are reserved for Bark Premium subscribers. 

Our Bark app reviews find that Bark stands out from the competition in its entire approach to child device monitoring — it's all about encouraging conversations between parents and their children rather than locking down their internet access.

So while Bark does scan your child's text messages and browsing history for any topics you want to be notified about, you don't get to read all of their text messages or view a complete list of all the sites they visited. (If that's already a deal-breaker for you, try MMGuardian, FamilyTime, or Qustodio.)

In exchange for giving your child some privacy, you get the most comprehensive message monitoring on the market, hands-down. Seriously, of the 30 parental controls we researched to find the best, Bark is the only one that scans emails, tons of social media DMs, and doc-sharing apps. When Bark detects a problem (defined by you in the Monitoring tab), you get to see what's been said and make your own judgment.

In terms of cost, Bark is fairly priced among other parental control apps, especially for larger families with lots of devices to monitor. Bark lets you set up unlimited child profiles and devices, whereas some competitors like mSpy or ESET charge a license fee for every child account.

Learn more about choosing a parental control or check out our head-to-head comparison:

• Qustodio vs. Bark: Which Parental Control App Is Better?

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Unlike some other online content filters that rely exclusively on keywords, Bark uses advanced machine learning algorithms and artificial intelligence to screen social media, texts, emails, and even images for concerning content.

Bark monitors content in text messages, Android and iOS photo and video albums, six email hosts, and a long list of social media and doc sharing apps. But exactly what Bark screens depends on the app and the operating system.

Bark scans sent emails, received emails, and image attachments on these email hosts:

• AOL Mail
• Comcast
• Gmail (also scans text chats)
• iCloud Email
• Outlook
• Yahoo! Mail

Here's where it starts to get a little complicated. Bark can only monitor text content on most social media apps, and in many cases only direct messages are screened. That means your teen can still be exposed to inappropriate content by browsing other people's posts — especially images and videos.

That's why it's so important to talk to your kid about healthy internet and social media use. Talk about who they follow and why. Learn which apps are their favorite and turn on the built-in parental control settings on the social media app, if applicable.

Here are the social media and messaging apps Bark monitors on both iOS and Android devices:

Bark monitors these social media and messaging apps on Android devices only:

In testing, we were particularly impressed with how well Bark handles Google’s suite of products. Many middle schoolers and high schoolers now use Google accounts to connect with friends and share content. Often, they’ll comment on Google Docs instead of chatting on social media.²

Bark screens images, videos, comments, and files in these doc-sharing apps on Android and iOS devices plus laptops and computers:

• Dropbox
• Google Drive
• OneDrive
• iOS Notes

Here's another great reason to choose an Android phone instead of an iPhone for your kid: It's much easier to monitor any web browser on Android, regardless of whether you end up choosing Bark or another parental control app.

If you already have an iPhone for your tween or teen, you'll need to set up web browsing through Apple's own parental controls. Bark walks you through the process during setup.

Otherwise, Bark monitors website visits, searches, and incognito browsing on these web browsers:

Parents receive alerts via email or text when Bark detects suspicious search activity and messages. Here are the concerns Bark screens for:

You can turn all of these categories on or off. Some also have adjustable sensitivity so you can get all alerts or only those deemed severe. 

When a potential issue arises, you'll be notified through push notifications, text messages, or emails. You can also subscribe to a weekly summary report delivered every Sunday.

Bark's founders designed the app to encourage open conversations between parents and kids,¹ but you can also take more of a lockdown approach by restricting app and content access in the Screen Time section. For example, you could turn off all social media access if you're concerned about your child's activity on those apps.

Pausing all internet access is also an option but requires the Bark Home router filter ($6 per month).

Problematic phone numbers need to be blocked directly from your child's device.

Bark lets you create screen time schedules down to the minute for school, bedtime, or free time.  

Content filtering and app usage can also be fine-tuned in the screen time tab. For example, you can block certain website categories or apps during bedtime or school hours but allow your child to explore them during their free time. 

Here's what can be blocked or allowed in Bark's screen time rules:

If a troublesome website slips through the cracks, you have the option to block it under the Exceptions tab. On the flip side, if a website seems to be unfairly blocked by Bark's screen time rules, you can add it to the Allowed list. 

One of the things you'll see under the Insights tab is a list of all the apps installed on your child's device. Bark points out which ones have been recently installed and lists their rating (Mature, Teen, Kids, Everyone) to help you evaluate each app. 

If Bark determines a new app is particularly risky, you'll get a notification. Otherwise, it's up to you to review app activity. If you find an app you don't want your child to use, add it to the Block list under Screen Time Rules. 

Bark's a little weak in this area. It would be nice if new apps — or even just Mature or Teen apps — could be automatically blocked pending parent approval. (To be fair, that's a rarely-seen feature currently offered by Google Family Link, MMGuardian, and Screen Time only.) Despite that, Bark is really good about sending out push, text, and email notifications when something requires your attention, so it shouldn't take too long for you to catch a problematic download. 

Bark’s location tracking features work a little differently from other parental controls or kids' GPS trackers. You won't see your child's location on a map or track the route they took to school. Instead, you set up specific addresses to get alerts once your child arrives or leaves the area (up to a 656-foot radius).

The other option is to request a location check-in. It's up to your child to decide whether to share their whereabouts with you. A single tap is all it takes on their part to share location data.

If you're disappointed in Bark's approach to location tracking, consider using the Find My app for iPhones or the Find My Device feature for Android to get real-time and map-based location data.

During our testing, Bark was surprisingly adept at catching slang, acronyms for swearing, and even questionable emoji use.

At one point, an emoji-heavy text from an 8-year-old triggered a warning for alcohol-related content because it included a beer mug. Bark also flagged an email between a father and son about a haircut appointment as a self-harm risk.

While it’s nice to know that Bark won’t miss anything, all those alerts can get pesky. Some concerns don't have adjustable sensitivity settings, so you're either all-in for those alerts or kept in the dark. 

Installation gets especially wonky with iOS devices. This complexity isn’t Bark’s fault, as Apple doesn’t always play nicely with other platforms and apps. You’ll need to connect your iPhone or other iOS devices directly to your laptop or computer and use Bark’s desktop app to finish the installation process. During testing, the download slowed to a crawl and took 30 to 45 minutes to complete.

You could install a parental control app on your child’s device without letting them know, but Bark discourages this. During the installation process, Bark reminds you to have a frank conversation with your kids about why you’re using Bark and what they can expect.

Experts agree that one of the best ways you can ensure your kids’ safety on the internet is to encourage communication.³  By limiting strict control features and expanding monitoring instead, Bark puts those critical conversations about staying safe online in a parent’s hands.

Bark’s parental alerts do include content and comments from people your child interacts with, but the notifications are only snippets of conversations. These alerts strike a balance between respecting the privacy of others and safeguarding your child.

Open and honest communication with everyone in your family about internet safety for kids is critical. Blocking access and restricting social media may be necessary for young children, but it’s not a long-term solution for teaching your child how to stay safe online.

Bark is ideal for monitoring tweens and teens online because it doesn’t infringe too much on their privacy. Easy installation, good customer service ratings, and unlimited access for your entire family and all their devices make Bark’s slightly higher price tag well worth it.

• Internet Safety Guide for Kids
• How Can I Protect My Child From Strangers Online?
• Boomerang Parental Control Review
• Circle Home Plus Review
• Best Phones for Kids

1. Robyn D. Shulman, Forbes, “This App Aims to Help Keep Your Kids Safe Online Without Helicopter Parenting,” March 24, 2018. Accessed September 28, 2022.
2. Taylor Lorenz, The Atlantic, “The Hottest Chat App for Teens Is…Google Docs,” March 19, 2019. Accessed September 28, 2022.
3. Wired, “How to Keep Your Kids Safe Online,” December 5, 2017. Accessed September 28, 2022.
4. Bark, "Bark's 2021 Annual Report." Accessed September 28, 2022.